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Unify your Marketing Activities For True ROI
Marketing Today 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be...
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Modern SEO: Mobile, Social, Inbound
With Search Engine Optimization (SEO), the one constant it seems, is change. Google, for example, continuously makes changes to its search algorithms in an effort to improve their accuracy for users....
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When to Revamp Your Fintech Company’s SEO Strategy
In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research...
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#InBound17 – Celebrating the Helpful Side of Business at HubSpot’s Yearly...
This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry...
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Maximizing Your Website to Generate Quality Leads
Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment...
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Facebook is changing: What this means for your company’s social media strategy
Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. Over the past year, however, Facebook has...
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What Businesses Should Take Away From Twitter’s Expanded Character Count
In November 2017, Twitter executives decided to change the platform’s iconic 140 character count for tweets, allowing users of European languages such as English, Portuguese, French and Spanish to now...
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Letter from the CEO: Keeping Up with the Invariably Changing Financial Industry
After almost 35 years’ experience working in financial technology, I’ve been blessed to be part of radical transformations in our industry. It wasn’t that long ago that “mobile banking” was the...
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Going Viral: The Importance of Video in Today’s FinTech Market
Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When...
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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast
The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on...
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